The Heath
Driving quality enquiries for Runcorn's premier meetings and events facility through strategic SEO and social media
About The Heath
The Heath is a premium meetings and events facility located in the heart of Runcorn, offering versatile spaces for corporate meetings, conferences, training sessions, private celebrations, and community events. With state-of-the-art facilities and a commitment to exceptional service, The Heath has established itself as a go-to venue for businesses and organisations across Cheshire and the North West.
The facility boasts multiple conference rooms, flexible event spaces, modern AV equipment, high-speed Wi-Fi, and professional catering services. Their target market includes local businesses seeking meeting spaces, corporate clients requiring training venues, organisations hosting conferences, and individuals planning special celebrations.
Despite having excellent facilities and a prime location, The Heath faced challenges in generating consistent enquiries and standing out in a competitive events market. They needed a strategic digital marketing approach to increase visibility and attract quality bookings.
The Challenge
When The Heath approached Coolmedia Marketing, they were experiencing several critical challenges that were limiting their growth potential and preventing them from reaching their target audience effectively.
Poor Search Visibility
The Heath wasn't appearing in local search results for key terms like "meeting rooms Runcorn", "conference venue Cheshire", or "event space near me". Potential clients couldn't find them when actively searching for venues.
Minimal Social Media Presence
Their social media channels were underutilised with sporadic posting, low engagement, and no clear content strategy. They weren't showcasing their facilities or building relationships with potential clients.
Inconsistent Enquiry Flow
Enquiries were unpredictable and heavily reliant on word-of-mouth referrals. There was no consistent pipeline of new business opportunities, making it difficult to plan and grow.
Competitive Market Pressure
Competing venues in Liverpool, Warrington, and Chester were dominating online searches and social media, making it difficult for The Heath to differentiate themselves and capture market share in the region.
Client Brief: Increase online visibility, generate consistent quality enquiries for meeting and event space bookings, and establish The Heath as the premier venue choice in Runcorn and surrounding areas through strategic SEO and social media marketing.
Our Strategic Approach
At Coolmedia Marketing, we developed a comprehensive digital marketing strategy combining technical SEO, local search optimisation, and engaging social media management to position The Heath as the go-to venue for meetings and events in the Runcorn area.
SEO Audit & Strategy
Comprehensive technical audit, keyword research targeting local searches, competitor analysis, and development of a targeted SEO roadmap focused on venue-related search terms.
Local SEO Optimisation
Google Business Profile optimisation, local citation building, location-specific content creation, and review management to dominate local search results.
Social Media Management
Strategic content calendar, professional photography showcasing facilities, engagement campaigns, and targeted advertising to reach decision-makers and event planners.
Implementation Timeline
Technical SEO fixes, keyword research, Google Business setup, social media audit
Content creation, local citations, social media launch, photography sessions
Link building, review campaigns, social advertising, engagement optimisation
Performance monitoring, content updates, community management, continuous optimisation
The Solution: Integrated SEO & Social Media Strategy
We implemented a multi-channel approach combining technical excellence with creative content to drive measurable results for The Heath.
Technical SEO Excellence
- • Fixed site speed issues reducing load time by 60%
- • Implemented schema markup for events and local business
- • Optimised mobile experience for on-the-go searches
- • Created XML sitemap and improved site architecture
- • Enhanced meta descriptions and title tags for conversions
Local Search Domination
- • Optimised Google Business Profile with regular posts
- • Built 50+ high-quality local citations
- • Created location-specific landing pages
- • Implemented review generation strategy (4.8★ rating)
- • Targeted "near me" and local intent keywords
Content Strategy
- • Created comprehensive service pages for each room type
- • Developed blog content around event planning tips
- • Optimised existing content with target keywords
- • Added FAQ sections addressing common enquiries
- • Showcased case studies and testimonials
Social Media Content Creation
- • Professional photography of all event spaces
- • Behind-the-scenes content showing setup processes
- • Client testimonials and success stories
- • Event tips and business advice for followers
- • Seasonal campaigns and special offers
Community Engagement
- • Daily engagement with followers and comments
- • Partnerships with local businesses and influencers
- • Interactive polls and Q&A sessions
- • User-generated content campaigns
- • Rapid response to enquiries and messages
Targeted Social Advertising
- • Facebook & Instagram ads targeting local businesses
- • LinkedIn campaigns for corporate decision-makers
- • Retargeting campaigns for website visitors
- • Event-specific promotional campaigns
- • A/B testing for optimal performance
Outstanding Results Delivered
Within 6 months
Across all platforms
For 15+ key terms
From 45+ reviews
SEO Performance
- Organic traffic increased by 245% with consistent month-on-month growth
- Ranking #1-3 for "meeting rooms Runcorn" and related high-intent searches
- Google Business Profile views up 380% with increased direction requests
- Website conversion rate improved by 65% through optimised user journeys
- Featured in Google's Local Pack for venue-related searches in Runcorn
Social Media Impact
- Follower growth of 420% across Facebook, Instagram, and LinkedIn
- Average engagement rate of 8.5% significantly above industry benchmarks
- Generated 140+ direct enquiries through social media channels
- Social ad campaigns achieved 3.2x ROAS with cost per enquiry of £12
- Built strong community presence with regular engagement from local businesses
Business Impact
The combined SEO and social media strategy delivered transformational results for The Heath, establishing them as the premier choice for meetings and events in Runcorn and generating a consistent pipeline of high-quality enquiries that has enabled sustainable business growth.
"Working with Coolmedia Marketing has been transformational for our business. Before partnering with them, we were struggling to generate consistent enquiries and our online presence was virtually non-existent. Within just a few months, we're now ranking at the top of Google for our key search terms, our social media is thriving, and most importantly, we have a steady stream of quality enquiries coming in every week. The team truly understands our business and our market. Highly recommended!"
Key Success Factors
Local Focus
Hyper-targeted local SEO strategy focusing on Runcorn and surrounding areas where The Heath's target customers are actively searching for venue solutions.
Visual Storytelling
Professional photography and engaging social content that showcased The Heath's facilities and created an emotional connection with potential clients.
Data-Driven Optimisation
Continuous monitoring and refinement based on performance data, ensuring every pound spent delivered maximum return on investment.
Ready to Transform Your Digital Presence?
Let's discuss how we can drive quality enquiries and grow your business through strategic SEO and social media marketing